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The 2024 Paris Olympics kick off on July 26 — and in just a matter of weeks, the world’s best athletes to compete in gymnastics, swimming, soccer and even new sports including breakdancing and competitive climbing. The games run through Aug. 4, and the opening ceremony and all of the competitions will air in the U.S. on NBC and stream on Peacock.
As the iconic torch gets closer to the City of Lights, it’s safe to assume that the athletes are prepping not only their bodies and minds, but also their game day kits. Once again, Ralph Lauren will be the official outfitter of Team USA’s opening and closing ceremony uniforms — a tradition the American designer has kept for the last 16 years. He’s not the only name in fashion that’s styling this year’s Olympians and Paralympians. Kim Kardashian’s Skims tapped a slew of this year’s buzziest Paris-bound athletes to model its new Team USA capsule collection of swimwear, loungewear, sleepwear and more.
Ahead, check out some of the most stylish 2024 Paris Olympics merch for cheering on Team USA — or just wearing your American pride on your sleeves. From official collections that’ll be seen on this year’s all-star athletes to patriotic-themed pieces from Target, Nike, Hollywood-loved label Hiro Clark and more, shop our top picks below.
Shopping for last-minute clothing to wear on 4th of July? Our list also includes chic red, white and blue pieces that you can buy online and pick up in stores ahead of Independence Day.
Designer Ralph Lauren is responsible for creating Team USA’s attire for the opening and closing ceremonies — and their stylish villagewear.
Get into the games with French label Lacoste’s Heritage 1924 collection ($70-$195) that commemorates the last time that the City of Lights hosted the Olympics. The retro line comprises polo shirts, shorts, tanks, sweaters, rain jackets, duffle bags and hats.
J. Crew’s limited-edition Team USA Swimming sportswear capsule ($50 to $248) includes bomber jackets, windbreakers, terry camp shirts and pants, striped tops, bright red swimsuits and more, with many sold-out items recently restocked. This ’90s-inspired ribbed racerback tank is the ideal summer essential for rooting on this year’s swim stars at the pool, beach and beyond.