The holiday shopping season has begun, and many folks are wondering what this year’s best Black Friday deals will be. While that remains to be seen, our deals editors have some predictions based on recent shopping trends and what we’ve seen in years past.

We’re still a couple of weeks out from Black Friday itself, but some brands have already launched early deals for those who want to get a head start on saving. Ahead, we’ve listed the best promotions so far across mattresses, tech, home, clothing and beauty. We’ve also compiled our deals editors’ thoughts on what you can expect to see in the coming weeks.

The Best Black Friday Sales So Far, At A Glance

The Best Black Friday Mattress Deals

• DreamCloud: All of DreamCloud’s mattresses are up to 50% off in the lead up to Black Friday.
• Nectar: Nectar is also offering up to 50% off mattresses, with queen-size options starting at just $599.
• Helix: Use our exclusive code FORBES27 to score 27% off sitewide.
• Tempur-Pedic: Save up to $500 on adjustable mattress sets and get a free gift valued at up to $300 with qualifying purchases.

• Brooklyn Bedding: Promo code VETERANS30 will save you 30% on all mattresses.
• PlushBeds: All of PlushBeds’ mattresses are up to 50% off.
• Tuft & Needle: Score up to 25% off mattresses, bedding and sleep accessories during the Early Black Friday Sale.
• Purple: Get a pressure-relieving mattress and base for as much as $1,000 off.
• Nolah: Take 35% off foam mattresses and get free pillows with qualifying orders.

The Best Black Friday Tech And Streaming Deals

• Amazon: While Amazon’s Black Friday deals haven’t officially dropped yet, you can already save big on headphones, smart home devices and other electronics.
• Walmart: Walmart Black Friday deals can save you up to 70% on HP laptops, Apple AirPods, TCL TVs, Samsung monitors and more.
• Best Buy: Save on laptops, gaming monitors, TVs and more with Best Buy’s early Black Friday offers.
• Samsung: Browse TVs at up to $2,500 off, tablets at up to $1,000 off and smartphones at up to $350 off.
• Dell: Get up to $800 off PCs, monitors and other peripherals.
• Lenovo: Shop early Black Friday doorbusters for up to 75% off.
• B&H Photo Video: Save up to $1,000 on laptops, cameras, tablets, headphones and more.

The Best Black Friday Home And Kitchen Deals

• Our Place: Our Place’s Black Friday Sale is already live, and you can save up to 40% on the brand’s popular nonstick cookware.
• Boll & Branch: Code FAVORITE20 gets you 20% off all of Boll & Branch’s luxe sheet sets.
• Brooklinen: Take 20% off Brooklinen’s luxe sateen bedding and super-plush towels.
• Wayfair: Save up to 55% on furniture and up to 70% on décor for every room in your home.
• Target: Get up to 50% off kitchen appliances from Keurig, Ninja, Nespresso and more.
• Article: The furniture brand’s sale section is stocked with great deals on Scandinavian-inspired pieces.
• Kohl’s: Use code LETSGO20 to unlock 20% off Ninja multi-cookers, Cuisinart knives, Ugg sherpa throws and more.
• Caraway: Get non-toxic kitchenware for up to 20% off and score free shipping with orders of $90 or more.
• Williams Sonoma: Shop Le Creuset Dutch ovens, All-Clad fry pans, Lodge skillets and other kitchen essentials for up to half off.

The Best Black Friday Clothing Deals

• Nordstrom: The department store is running markdowns on clothes and accessories from Hoka, Skims, Free People and other top brands.
• Athleta: Cardmembers can save an extra 30% off with code SHOPFIRST, everyone else can shop activewear for up to 60% off.
• Madewell: Use code SALEONSALE for an additional 40% off already discounted sale items.
• Lululemon: Lululemon’s Black Friday offers aren’t live yet, but you can already save big by shopping its We Made Too Much section.
• J.Crew: Take an extra 50% off sale styles for men, women and kids at the preppy retailer this week.
• Nike: Get an extra 25% off Air Jordans, Nike Dunks, Air Force 1 sneakers and more newly-added sale styles with code TREATYOURSELF.
• Everlane: Select dresses, jeans and cardigans are up to 85% off.
• Uniqlo: Shop discounted shirts, pants and jackets for men, women and children.
• Old Navy: Get jeans for $15, jackets for $35 and plenty of other clothing deals starting at $5.

The Best Black Friday Beauty Deals

• Sephora: The sale section is packed with deals on Fenty Beauty, Too Faced, Urban Decay, Peace Out and more.
• Ulta Beauty: Take advantage of up to 40% off top haircare and makeup brands, including It’s A 10, SheaMoisture and Revlon.
• Glow Recipe: Save up to 40% on gift sets ahead of the holidays.
• Macy’s: Net up to 50% off on options from Shiseido, Clinique, Lancôme and more.
• Nordstrom: Browse select high-end beauty products and fragrances at up to 50% off.
• Supergoop!: Sunscreen gift sets are up to 58% off this week.
• Saks Off 5th: Take up to 70% off luxury beauty products from Juicy Couture, St. Tropez, Smashbox and more.

What To Expect From This Year’s Black Friday Deals

Black Friday always brings discounts in almost every category you can think of. Of course, in some years, the deals are better than others. Below, our senior deals editor Kara Cuzzone shares her thoughts on what consumers can expect in 2024.

More Deals Overall

With this year’s rise in economic uncertainty, we’re likely to see more deals overall this Black Friday. Retailers will be encouraging shopping this holiday season, and offering more discounts is a tried-and-true way to entice consumers. I predict that we’ll see even more markdowns than usual from big-box stores, and there may even be some deals from brands who don’t typically participate in Black Friday as they look to move some of their inventory.

Markdowns On Everyday Essentials

In recent months, our editors have noticed that shoppers seem focused on stocking up on everyday essentials. Retailers have likely picked up on that as well, so I’m anticipating a shift toward more deals on personal care products and household must-haves instead of the typical focus on gift-worthy items.

An Uptick In Rare Deals On Big-Ticket Items

Black Friday often brings about the lowest prices of the year on big-ticket items, and I expect to see retailers lean into that even more in 2024. Pricier items that were in high demand in previous years—like the Dyson hair dryer or the PlayStation 5—are no longer selling as well. Brands may be more willing to offer deals on these rarely discounted items than they were in the past in order to renew consumers’ interest.