We’re knee-deep in fall, which means crisp temperatures, cozy knitwear, and pumpkin spice everything. Ahead of what is sure to be an anxiety-inducing month, check out the must-know fashion launches to indulge in some much-needed retail therapy. Below, here’s what you need to know this month, from Ralph Lauren’s tartan-filled holiday windows to Carolina Herrera and Frame’s new denim capsule collection.
Who: Ralph Lauren
What: Holiday window displays
Where: At Ralph Lauren flagship stores in New York, London, Tokyo, and Chicago
Why: Ahead of the holiday season, Ralph Lauren has revealed its newest interactive window displays. The installation features the brand’s iconic Polo Bear, brought to life with 3D digital rendering. Each the four flagship locations will feature the bear dressed in classic RL styles, as he waves, takes selfies, and impresses onlookers with his signature dance moves.
Who: Silvia Tcherassi
What: Store opening
Where: Bal Harbour Shops in Miami
Why: After having opened her first store in Miami 25 years ago, Silvia Tcherassi is back in the Magic City with her newest boutique. The store, located in the famed Bal Harbour Shops, marks the designer’s third location in the U.S. and features a calming interior of neutral tones, allowing for her bold and vibrant pieces to stand out.
Who: Houses & Parties and Veronica Beard
What: Holiday pop-up
Where: Veronica Beard, 988 Madison Avenue, New York City
Why: Veronica Beard has joined forces with Rebecca Gardner’s Houses & Parties, a retail destination dedicated to all things hosting, entertaining, and decorating, to bring a bit of holiday cheer to its Madison Avenue location. With windows adorned with sparkling tinsel, velvet walls, handblown ornaments, and metallic tassels, the holiday shop within a shop features exclusive tabletop finds and curated gifting items from Houses & Parties, along with favorites from Veronica Beard, of course. The pop-up is open now until December 15, so run, don’t walk.
Who: Carolina Herrera and Frame
What: Denim capsule collection
Where: Online at frame-store.com and carolinaherrera.com and at Carolina Herrera and Frame retail locations
Why: Ahead of Carolina Herrera’s resort 2024 runway show in Mexico City, the brand has partnered with L.A.-based denim label Frame on a capsule collection of five sophisticated yet feminine styles in three bold colors (Marigold, Herrera Red, and Celeste). It all started when creative director Wes Gordon and Frame co-founder and creative director Erik Torstensson sought to capture the everyday glamour of the Carolina Herrera woman with tailored separates that look put-together.
Who: Hunza G
What: UPF 50+ capsule collection
Where: Online at hunzag.com
Why: Planning a getaway? Look no further than Hunza G’s new swimwear capsule equipped with UPF 50+ sun protection. The lightweight, quick-drying pieces, like this wetsuit in bright bubblegum pink, block a whopping 98 percent of the sun’s rays, ensuring a safe—and chic—day at the beach.
Who: Sophie Bille Brahe
What: New boutique opening
Where: 1000 Madison Avenue, New York City
Why: Copenhagen-based jeweler Sophie Bille Brahe has opened a New York store, bringing her chic Scandi style to Madison Avenue. The space boasts the editor-favorite brand’s stunning gradient pearl and diamond designs, as well as luxe interiors (zebra-upholstered Mats Theselius seating, lion sculptures by Bertel Thorvaldsen, and Brahe’s own glassware collection, also available at Moda Operandi). The opening party was attended by Katie Holmes and Dree Hemingway, among other friends of the brand, with a matching lion sculpture cake centerpiece by Laila Gohar and sparkling wine provided by Juvé y Camps. If you’re heading to the city soon, plan your visit wisely: the boutique will be accessible by appointment only.
Who: Madewell and Alexa Chung
What: MW x Alexa Chung drop two
Where: Online at madewell.com
Why: If you didn’t get your hands on Alexa Chung’s Madewell collab, you’re in luck: the second installment is now available to shop. Among the 15 new pieces are a double-breasted corduroy blazer and matching miniskirt, a satin Western shirt, and the perfect pair of high-rise jeans, all inspired by the forever It girl’s most beloved vintage finds.
Who: Reformation and Shrimps
What: Limited-edition collection
Where: Online at thereformation.com and shrimps.com
Why: If you’re starting to put together your holiday wish list, make sure to pencil in the new Reformation x Shrimps collaboration. The cult label has tapped the British brand to create a limited-edition collection of quirky knits that are perfect for your next sweater moment curled up by the fire. What’s more, there are matching styles for your pet, too!
Who: RIXO
What: Homeware collection, Casa RIXO
Where: Online at rixolondon.com
Why: RIXO is getting into the home game. The London brand beloved for its quirky-cool, vintage-style prints has released its debut homeware collection. Appropriately named Casa RIXO, the three-piece range, inspired by the work of Henri Matisse, consists of a pillow cover, a tablecloth, and a napkin set—all designed to be mixed and matched.
Who: Sporty & Rich and The Carlyle, A Rosewood Hotel
What: Limited-edition collection of apparel and accessories
Where: Online at sportyandrich.com and shop.rosewoodhotels.com, or in person at the Sporty & Rich flagship location in New York City and The Carlyle, A Rosewood Hotel
Why: Who better to capture the essence of Upper East Side charm than Sporty & Rich, the lifestyle brand known for elevating easy wardrobe favorites with a preppy-chic twist? In this perfect pairing, the Carlyle hotel lends its iconic logo to an array of pieces, from cashmere sets to pajamas, bomber jackets, baseball caps, and tote bags. Now lounging at home will feel like you’ve been upgraded to the suite life.
Who: Mikimoto and Chrome Hearts
What: New collaborative collection
Where: Exclusively at Mikimoto and Chrome Hearts stores
Why: Mikimoto and Chrome Hearts have teamed up for a first-of-its-kind collaborative collection, celebrating the juxtaposition between the two distinct aesthetics. The assortment consists of 11 pieces, including earrings, necklaces, a pendant, a bracelet, and a pin brooch, all of which combine Mikimoto’s famous cultured pearls with Chrome Hearts’ signature white gold cross motif. The collection will be available exclusively in stores at Chrome Hearts’ New York, Aoyama, and London locations and at Mikimoto’s Ginza Main Store and New York and Hong Kong locations beginning Friday, November 8.
Who: Pomellato
What: Exhibition titled “Art & Jewelry: Pomellato’s Legacy of Creativity and Craftsmanship, From 1967 to Today”
Where: Fosun Foundation Shanghai through November 24
Why: Pomellato is heading east. The jeweler unveiled its first-ever exhibition in Shanghai, “Art & Jewelry: Pomellato’s Legacy of Creativity and Craftsmanship, From 1967 to Today,” a retrospective that dives deep into its brand legacy by featuring over 100 pieces alongside historic campaigns by world-renowned photographers.
Who: Copenhagen Fashion Week
What: Brand lineup for fall/winter 2025
Where: Copenhagen, Denmark
Why: Copenhagen Fashion Week is getting bigger than ever. Case in point: the international fashion event announced the lineup of brands showing for the autumn/winter 2025 season, consisting of 36 designers and labels, including fan favorites like Saks Potts and Marimekko and newcomers like Bonnetje. As always, everyone showing is required to meet CPHFW’s sustainability requirements, which emphasize strategic design, preferred materials, and recycling measures. Notably absent again from the lineup is Ganni, which recently showed in Paris for the spring/summer 2025 season.
Carson Stannard is a freelance fashion associate at ELLE Magazine covering all things fashion, accessories, and trends.
Rosie Jarman is the former Market Editor at ELLE.