![America’s Best Small Towns of 2024 America’s Best Small Towns of 2024](https://www.travelandleisure.com/thmb/lF0Plkp46vHeRYXo63VkT_4oBAk=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/TAL-small-towns-recirc-ABST24-e6b92d83169c4119b3646c46962ce016.jpg)
Nike, Ralph Lauren, and Skims are the official outfitters of Team USA, but plenty of brands are putting their spin on Olympic swag
If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.
The Summer Olympics have arrived. The Opening Ceremony kicks off on Friday, July 26 in Paris, France, and fans of Team USA can expect to see some big names in attendance. First Lady Jill Biden will lead the American delegation, and LeBron James was announced as the male flag bearer. The ceremony will take place along the Seine River, which underwent a massive cleanup effort by the French government to get it in Olympic shape.
American viewers can catch the Opening Ceremony at 1:30 p.m. ET/10:30 a.m. PT. NBC will carry the games, so you can watch the opening ceremony and select events with an antenna or stream them with a subscription to Peacock. Another option is to sign up for Hulu + Live TV.
Like any major sporting event, merch is a big part of the Olympics. As has been the tradition since 2008, Ralph Lauren will outfit Team USA during the opening and closing ceremonies. Nike is the sponsor for Team USA’s competition uniforms, while Skims partnered with the team to provide loungewear and underwear for rest days in the Olympic Village. Major brands sponsoring world teams include Adidas, Lululemon, and ASICS, which are outfitting Great Britain, Canada, and Japan, respectively.
In addition to Team USA uniforms, plenty of brands are offering officially licensed fan gear like graphic tees and hats. Some of the coolest merch we’ve seen is retro-inspired gear for past events like the 1996 Atlanta Olympics or the 1984 Los Angeles Olympics. Whether the Olympics have you feeling patriotic, or you’re just excited to see the best athletes in the world compete for glory, we’ve rounded up the best Paris Olympics Merch that you can buy right now.
team usa
Ralph Lauren Team USA Closing Ceremony Jacket
The closing ceremony pieces tend to be more casual than the opening ceremony, but it’s where some of the best style can be found. Ralph Lauren’s racing-inspired jacket is made in the USA from American cotton and will be worn by the athletes during the August 11 closing event.
swimming
USA Swimming X J.Crew 6′ Trunks
J. Crew just launched a collaboration with Team USA swimming, and it’s a preppy as we could have hoped. The collection includes classic collegiate-inspired sweatshirts. Of course, swimwear is part of the collection; these blue nylon shorts feature a bold USA logo on the back.
team Canada
Lululemon Team Canada Women’s Jacket
Canada’s National Team is outfitted by Lululemon, and the results are undeniably pretty cool. This jacket features an abstract, pop art-inspired Canadian maple motif. Since these are summer games, the jacket converts into a short-sleeve style thanks to the zippers on the arms.
skateboarding
Tech Deck Sky Brown Olympic Games Paris 2024 Ramp
16-year-old phenom Sky Brown is already an Olympic medalist, and she’s making her return to the 2024 Paris Games to represent Great Britain. The pro skateboarder just got her own collaboration with Tech Deck, which features a playable ramp and an Olympic-branded board.
swimming
USA Swimming X J.Crew cropped boatneck T-shirt
Another pick from J. Crew’s USA Swimming collaboration is this nautical-inspired women’s t-shirt, featuring a boatneck design, cropped hem, and 100% cotton construction. In contrast to the bold graphics of many of our other picks, this t-shirt features a subtle Team USA logo at the chest.