Admin December 2, 2024
Shopify merchants hit a record $11.5 billion in sales* over the Black Friday-Cyber Monday (BFCM) weekend—up 24% from last year with strong sales momentum leading up to the weekend. Not only did they break records, they demonstrated the incredible power of commerce.
From early Friday in New Zealand to late Monday in California, 76+ million customers around the world bought from brands powered by Shopify. 🚀
The shopping frenzy peaked at 12:01pm EST on Friday when sales reached a dizzying $4.6 million per minute.
“Shopify is transforming Black Friday weekend,” said Shopify President Harley Finkelstein as the dust settled on an exciting four days. “What was once a ‘doorbuster’ shopping moment dominated by legacy players is now a global commerce event that businesses of all sizes participate in. We’re amplifying the global entrepreneurial spirit by rallying behind our merchants, preparing them, and celebrating their impact on a global stage.”
Here’s the rundown of Black Friday-Cyber Monday global highlights:
📈 $11.5 billion in global sales from merchants, a 24% increase in sales from 2023
🎉 76+ million consumers worldwide bought from Shopify-powered brands
1️⃣ 16,500+ entrepreneurs made their first sale on Shopify
💰 More than 67,000 merchants had their highest-selling day ever on Shopify
🛍️ Hottest product categories: Clothing Tops, Cosmetics, Fitness & Nutrition, Pants, Activewear
🛒 Average cart price: $108.56 ($109.70 on a constant currency basis)
🌎 Top selling countries: US, UK, Australia, Canada, Germany
🏙️ Top selling cities: Los Angeles, New York, London, San Francisco, Miami
🕜 Peak sales per minute: 12:01 PM EST on Black Friday
🚚 Cross-border orders represented 16% of all global orders
💳 58% year-over-year increase in sales made via Shop Pay
📦 91M+ packages globally were tracked on the Shop App
And, what about the tech behind these records? Shopify handled 57.3 PB of data from our infrastructure, 1.19 trillion edge requests, 10.5 trillion database queries, and 1.17 trillion database writes over the weekend—peaking at 284 million requests per minute on edge, and more than 80 million on app servers pushing 12TB per minute on Black Friday!
Black Friday-Cyber Monday wasn’t just busy, it was a live demo of Shopify’s rock-solid reliability and top-tier tech prowess. If we can ace BFCM, bring it on—we’re ready for anything.
Shopify stands strong as the backbone for merchants, providing unbeatable performance under immense demand.
Powering global-scale commerce demands observability systems that can handle immense scale. During the BFCM peak, we processed an astounding 7TB of logs per second 🚀📊
Check out more BFCM highlights 🧵👇— Shopify Engineering (@ShopifyEng) December 3, 2024
All data presented here (including worldwide sales) is approximate and is based on various assumptions. All data is unaudited and is subject to adjustment. The methodology underlying the data may vary year-on-year and prior year results are not directly comparable to current results. All financial figures are in USD. Data represents online and offline sales made by Shopify’s global merchants.
