Black Friday is less than two weeks away, but you shouldn’t wait to shop. Many retailers are already offering their best prices of the season, so if you don’t take advantage of a great discount as soon as you see it, it might sell out. Starting to shop Black Friday deals now also helps you spread out your spending and maximize your budget.

I’ve been covering Black Friday and Cyber Monday at NBC Select for five years, so I know how to find sales that are actually worth shopping. Below, I rounded up the best early Black Friday deals of 2024 from some of our favorite retailers, like Amazon, Target, Walmart, Home Depot and REI. I’ll update this list every day leading up to Black Friday, highlighting new deals, the most recent prices and additional promos you won’t want to miss.

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To find the best early Black Friday deals, I combed through hundreds of discounts across retailers. Each one I recommend below is highly rated and at least 20% off. When possible, I ran deals through price trackers to make sure they’re at their lowest price in at least three months.

Kasa Smart Plug Mini 15A

4.5-star average rating from 22,586 reviews on Amazon

Lowest price ever

Plug gadgets like lamps, fans and Christmas lights into these smart plugs to control them using your voice or via Kasa’s app. The app also lets you set on/off schedules. The plugs are compact, so they don’t block outlets above or below them, according to the brand.

Crest 3D Whitestrips Professional Effects Plus

4.6-star average rating from 3,583 reviews on Amazon

These whitening strips are coated with hydrogen peroxide, an ingredient that helps remove stains from your teeth, and they have a non-slip grip so they don’t fall off while you’re wearing them. This pack comes with enough strips for 22 45-minute treatments and two one-hour express treatments.

Apple AirTag

4.6-star average rating from 12,854 reviews on Amazon

I attach AirTags to my keys and put them in my bags to keep track of where they are via Apple’s Find My app. The little tracker is about the size of a quarter, and I can use the app to see the device’s location on a map or play a sound on its built-in speaker. You can purchase a keychain to put the AirTag on — my favorite is from Belk and it’s currently on sale.

Amazon Fire TV Stick 4K

4.7-star average rating from 43,404 reviews on Amazon

Lowest price ever

You can watch shows and movies across streaming services once you plug Amazon’s Fire Stick into your TV’s HDMI port. You can also download music apps and play Xbox games without a console via cloud gaming. The TV stick comes with an Alexa Voice Remote.

Kiehl’s Ultra Facial Cream

4.6-star average rating from 3,749 reviews on Amazon

Kiehl’s Ultra Facial Cream is one of our favorite moisturizers and a constant in my skin care routine. It’s made with squalane, which hydrates the skin barrier and has a lightweight, non-greasy feel. The cream absorbs seconds after I apply it, so it’s ideal to wear under makeup.

Amazon Kindle

4.3-star average rating from 307 reviews on Amazon

Lowest price ever

Amazon’s newest Kindle is the lightest and most compact model yet; it has faster page turns and brighter front light at its max setting. The e-reader, which has a 6-inch glare-free display, offers up to six weeks of battery on a single charge.

JBL Clip 5

4.7-star average rating from 685 reviews on Amazon

Lowest price ever

The newest JBL Clip model is one of our favorite Bluetooth speakers because it has a built-in carabiner, making it easy to attach to bags, bikes, belt loops and more. The speaker offers up to 12 hours of battery life on a single charge and has an impressive sound quality for its small size. It’s also water-resistant, so you can use it at the beach or pool, as well as in the bathroom.

LifeStraw Peak Series Personal Water Filter

4.8-star average rating from 1,413 reviews on Amazon

Take this personal water filter with you while hiking and camping, or pack it in your emergency kit. It removes bacteria, parasites, microplastics and other impurities like dirt from water when you drink through it, according to the brand. You can use it to filter up to 1,000 gallons of water before needing a replacement.

Bissell Little Green Machine

4.5-star average rating from 90,452 reviews on Amazon

Many NBC Select staffers swear by this upholstery and carpet cleaner, which is at its lowest price since 2019. “It’s so satisfying yet appalling to see how much dirt it pulls out of my rugs and the fabric on my couch,” says Rebecca Rodriguez, NBC Select editorial operations manager. The cleaner has two 48-ounce tanks — you fill one with water and cleaning solution and the other collects dirty water. The appliance is lightweight, so you can tote it around your home or bring it outside to clean the car.

Philips Sonicare ProtectiveClean 5100 Electric Toothbrush

4.6-star average rating from 17,040 reviews on Amazon

The electric toothbrush has many features dentists told us to look for while shopping, including a pressure sensor, a two-minute timer and a brush head replacement indicator. It has three brushing modes and up to 14 days of battery life on a single charge.

Our Place Always Pan 2.0

4.6-star average rating from 37,638 reviews at Our Place

Lowest price ever

Our Place’s Always Pan is one one my most-used pieces of cookware. The 10.5-inch pan is covered in a nonstick ceramic coating, oven-safe up to 450 degrees Fahrenheit. The pan comes with a steamer basket that doubles as a colander, a beechwood spatula that nests on the handle and a lid with a cool-touch knob.

Oura Ring Gen3 Horizon

4.3-star average rating from 2,318 reviews on Amazon

Lowest price ever

“The Oura Ring 3 is a great fitness tracker for people who can’t stand the idea of a bulky watch around their wrist,” says NBC Select reporter Harry Rabinowitz, who tested it for four months. “It’s sleek and minimal, and one of the most comfortable ways to track your sleep, in my experience.” The Oura Ring pairs with a companion app, which gives you detailed insights into fitness, health and sleep metrics. It’s water-resistant and offers up to seven days of battery life on a single charge.

Bissell CrossWave 3888A Wet-Dry Vacuum

4.3-star average rating from 25,319 reviews on Amazon

This corded appliance lets you vacuum and wash floors simultaneously. You can use it on rugs and hard floors like wood and tile, plus it’s easy to maneuver around furniture thanks to its swivel steering head. The floor cleaner has two tanks to keep fresh and dirty separate. After you use it, it runs through a self-cleaning cycle.

Rumpl The NanoLoft Puffy Blanket

4.6-star average rating from 245 reviews on Amazon

Lowest price ever

Rumpl’s travel-friendly blanket keeps you warm at tailgates, on camping trips, at the park or the beach. It has a water-resistant exterior and is filled with a lightweight down alternative to provide insulation. When you fold or roll it up, the blanket is compact, making it easy to stuff in your backpack or suitcase. It’s also machine-washable and safe to put in the dryer.

Hatch Restore 2

4.5-star average rating from 2,826 reviews at Hatch

The Hatch Restore 2 is an NBC Select Wellness Award-winning sunrise alarm clock and sound machine. I’ve used mine daily for over a year and love customizing its settings via the brand’s companion app, including its light color and patterns, the sounds I wake up and fall asleep to, and what time I want my alarm to go off. The Hatch is covered in a neutral linen material, so it’s a chic addition to my nightstand.

Lego Art The Fauna Collection

4.9-star average rating from 109 reviews on Amazon

Lowest price ever

Legos are the ideal gift for the crafter or DIYer in your life. This set comes with all the pieces your giftee needs to build two colorful macaw parrots. Once constructed, the birds are meant to be hung on a wall, acting as 3D artwork for your loved one’s home.

Keurig K-Elite Single-Serve Coffee Maker

4.7-star average rating from 62,017 reviews on Amazon

You can make between 4 and 12 ounces of coffee in less than a minute with Keurig’s single-serve machine, which has a 75-ounce removable water reservoir. It comes with iced coffee and strong brew settings, plus you can use it to dispense hot water. The coffee maker also lets you control its temperature and program it to brew at a specific time each day. Its drip tray is removable to fit taller travel mugs.

Samsonite Evolve SE Hardside Expandable Luggage Set

4.5-star average rating from 587 reviews on Amazon

Lowest price ever

If you’re traveling for the holidays or have a vacation in your future, you might need a new luggage set. This one from Samsonite comes with a 20-inch carry-on bag and a 28-inch checked bag, which have a hard exterior shell and spinner wheels. The suitcases have dual-sided zipper mesh dividers and built-in luggage locks.

Garmin Venu Sq 2 GPS Smartwatch

4.5-star average rating from 1,119 reviews on Amazon

Lowest price ever

Garmin makes some of our favorite smartwatches, and this one offers up to 11 days of battery life on a single charge. It helps you monitor health data like heart rate, track workouts and evaluate sleep patterns — all this information gets stored in Garmin’s companion app. The watch also offers text and call notifications and has a bright, easy-to-read display.

Chirp 12-inch Gentle Wheel Foam Roller

4.4-star average rating from 21,054 reviews on Amazon

Chirp’s 12-inch wheel can alleviate back pain and help you stretch sore muscles. You place it behind your back while standing against a wall or lying down and gently roll back and forth to give yourself a massage. The roller is covered in grippy, water-resistant foam padding.

Here are the best early Black Friday sales to know about. Keep in mind, not every item from a brand or retailer is discounted as described below.

1. Amazon: Up to 70% off select products sitewide through Dec. 2
2. Target: Up to 50% off products sitewide during Target Deal Days. Plus, get 50% off a Target Circle 360 membership through Dec. 2
3. Walmart: Get 50% off a Walmart+ membership through Dec. 2.
4. Home Depot: Up to 40% off kitchen appliances, tools, home improvement supplies and more through Dec. 4
5. REI: Up to 30% off gear and clothing during the REI Winter sale through Nov. 25
6. Macy’s: Up to 70% off clothing, footwear, accessories home decor and more
7. JCPenney: Get an extra 30% off select men’s, women’s and children’s styles through Nov. 17
8. Wayfair: Up to 70% home decor, furniture, appliances and more

1. JBL: Up to 60% off earbuds, speakers and more sitewide
2. Sonos: Up to 20% soundbars, headphones and more sitewide
3. Google: Up to $140 off phones, smartwatches, tablets and more sitewide
4. Raycon: Up to 40% off tech sitewide
5. JLab: Up to 40% off earbuds, headphones and more sitewide

1. Casper: Up to 30% off mattresses
2. Windmill: 20% off sitewide with code WINDMILL
3. Coway: Up to 50% off select air purifiers through Dec. 2
4. Nori: Up to 25% off products through Nov. 21
5. Ettitude: Up to 30% off sitewide through Nov. 30
6. Buffy: Up to 25% off sitewide
7. Rumpl: Up to 40% off sitewide
8. Tuft & Needle: Up to 25% off mattresses, bedding, pillows and more
9. Outer: 30% off sitewide through Dec. 10

1. Our Place: Up to 40% off sitewide though Dec. 3
2. HexClad: Up to 40% off sitewide through Dec. 3
3. Caraway: Up to 20% off cookware, bakeware, food storage and more
4. Made In: Up to 30% off cookware, knives, bakeware and more sitewide
5. Sur La Table: Up top 50% kitchen tools for holiday entertaining

1. Old Navy: Up to 50% off sitewide
2. Hill House Home: Up to 30% off sitewide
3. Adidas: Up to 70% off clothing, apparel and accessories sitewide
4. Comrad: Up to 30% off sitewide through Dec. 8
5. Third Love: Up to 50% off sitewide, plus an extra 25% off orders $125 and over
6. Jenni Kayne: Up to 25% sitewide

1. Trtl: Up to 40% off select products sitewide through Dec. 2
2. Monos: Up to 30% off sitewide with code EARLYBF
3. Lo & Sons: Up to 70% off sitewide through Dec. 1
4. Calpak: Up to 60% off bags, luggage, organizers and more
5. Away: Up to 25% off luggage, bags and accessories sitewide

1. Chirp: Up to 60% off sitewide through Dec. 3
2. Billie: 20% off orders $20 or more with code CYBER20
3. Olive & June: 25% off sitewide
4. Autobrush: 50% off sitewide through Dec. 13
5. Ceremonia: Up to 25% off sitewide through Dec. 3

All of my recommendations above are based on NBC Select’s previous coverage and reporting. I also included products the NBC Select staff tested, including Wellness Award and Travel Award winners. All the deals I recommend are at least 20% off and highly rated with at least a 4.0-star average rating from hundreds of reviews. When possible, I ran deals through price trackers like CamelCamelCamel to ensure products are at their lowest price in at least three months.

I’m a reporter at NBC Select who has covered Black Friday and Cyber Monday since 2020. I wrote NBC Select’s history of These holidays and frequently cover major shopping holidays. For this piece, I sifted through dozens of early Black Friday deals to find the best ones across key product categories, like tech, travel, home, and kitchen.