Paris Hilton is headed to Walmart with her new handbag line.

Hilton’s next-gen media company, 11:11 Media, partnered with the New York-based IHL Group last year to produce and market a collection of women’s and girls’ ready-to-wear and handbags for fall and holiday 2024.

Hilton will be offering a handbag collection consisting of 36 stock keeping units, 22 which will be in-store and 14 for e-commerce. The handbag assortment highlights a breadth of styles, from day-to-night crossbody bags to top-handle bags and core totes. Prices range from $22 to $32.

The bags are available in 15 colors, including black, denim, iridescent pink, silver, silver metallic, baby blue, bubblegum pink, and Paris nude metallic. There is also one pattern featuring Pomeranian dogs.

Incorporating Hilton’s Y2K, glamorous and ultra-feminine styles, the handbags will be sold exclusively on Walmart.com and in 844 Walmart stores.

“Ever since I can remember, I’ve been obsessed with all accessories, especially handbags,” said the 43-year-old Hilton. “When I got the opportunity to have my own line — and be directly involved in the creation of each bag — I couldn’t pass it up. Whenever you see me out, I always have one of my handbags and I’m excited to share my collection with everyone.”

Hilton has other products at Walmart including cookware and housewares (cutlery, glassware, bakewear and her signature appliance line including a hot pink heart-shaped waffle maker), kids’ apparel, hydration and Vitapods, bedding and throws.

Hilton and her sister, Nicky, attended the MTV Music Video Awards Wednesday night in Elmont, N.Y. Paris Hilton wore a distressed Celia Kritharioti dress crafted from bedazzled chain mail with a matching box clutch and pumps, completing her look with layered, jeweled chokers.

Earlier this month, Hilton was named the face of Agent Provocateur’s fall campaign. The lingerie brand is celebrating its 30th anniversary.

In other Hilton news, Nicky Hilton is teaming up with Rebecca Vallance for a holiday dress collection, as reported in WWD on Saturday.